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Lean, Green, Branding Machines.

In the spirit of spring it's time to dive into brand colours – specifically green. A quick search on the internet can find oodles of articles on logo colours and their meanings. It's pretty simple stuff really. We learned in grade school what each colour represents. Red is hot, blue is cold, green is growth and so on. See photo below for overly obvious example.

green, growth, plant, brand, design, yellow, leaf
Photo Credit: Christian Bisbo Johnsen

This week, I set out to take a closer look at more than just logo colours and gained insight into who is staying true blue, or in this case green. Who actually adheres to their well researched, psychologically justified brand colour? I looked at websites and marketing collateral and was disappo