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I Can See Clearly Now

Let's talk about about designing for priorities. First things first. Have a look at this classic video.

Ahh yes, the ol' bait n' switch. A perfectly clean package messed up by over prioritization or lack of. It's happened to the best of us and it's easy to see in the video that each bit of content became less noticeable as the design progressed. As a result the final product was messy and the benefits were lost.


At the onset of any project priorities always seem simple but as we sink deeper into the weeds things can get murky. That got me thinking - designing for priorities is a lot like fishing. It's an odd analogy - but stay with me.