Three Principles to Boost Your Brand
Updated: Jan 4, 2019
It’s not easy to stand out in a crowd. I should know. I started my career over 25 years ago as an eager Art Director pounding the pavement trying to be seen amongst the countries’ top designers and marketing go-getters. I eagerly sought out advice and listened. I risked vulnerability via portfolio critiques and unconventional self promos. Above it all – I stayed true to myself and developed three brand principles that were successfully applied to dozens of influential, and national brands. The principles are as follows;
1. Be authentic
We live in a world full of skepticism. We're surrounded by persuasive advertising pretending not to be advertising – see ‘social media.’ Schools build curriculum to teach students how to determine online truths. Our society and marketing innately comes with a level of skepticism.
The absolute most effective and simplest way to overcome skepticism is by being authentic. There are no tangled webs to weave, no PR messes to clean up, and most importantly there are positive brand repercussions.
Are you familiar with that that saying “You be you?” It resonates because it’s powerful and it speaks to the truth. Stay true to your brand, your values and your passion and DO NOT waver. Not for money, exposure, or a great deal. Your cus