The University of Ontario Institue of Technology needed a new identity to celebrate their milestone 10th anniversary and for use beyond the anniversary year. The outdated logo had a tagline that was difficult to read and needed to be removed.

It was essential to evolve the brand to create greater pride and recognition in the post-secondary education market. The new identity also needed to be able to transition into future use by removing the number ten. The university needed a comprehensive tool-kit including custom photography, brand assets, templates and guidelines for all internal and external branded materials including event, digital, web, wayfinding and environmental.

Across the board, UOIT's identity was solidified by the use of consistent design techniques and strong stakeholder communications. Applications and admissions increased 15% from the previous year. Response rates across all events were overwhelming. Hundreds of thousands of dollars were saved on signage as the logo was purposely created as a brand progression so that older materials could be exhausted and still hold some brand equity.

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