The University of Ontario Institue of Technology needed a new identity to celebrate their milestone 10th anniversary and for use beyond the anniversary year. The outdated logo had a tagline that was difficult to read and needed to be removed.
It was essential to evolve the brand to create greater pride and recognition in the post-secondary education market. The new identity also needed to be able to transition into future use by removing the number ten. The university needed a comprehensive tool-kit including custom photography, brand assets, templates and guidelines for all internal and external branded materials including event, digital, web, wayfinding and environmental.