PROBLEM

The University of Ontario Institue of Technology needed a new identity to celebrate their milestone 10th anniversary and for use beyond the anniversary year. The outdated logo had a tagline that was difficult to read and needed to be removed.

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SOLUTION

It was essential to evolve the brand to create greater pride and recognition amongst the post-secondary education market. The new identity also needed to be able to transition into future use by removing the number ten. The university needed a comprehensive tool-kit including custom photography, brand assets, templates and guidelines for all internal and external branded materials including event, digital, web, wayfinding and environmental.

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RESULT

Across the board, UOIT's identity was solidified by the use of consistent design techniques and strong stakeholder communications. Applications and admissions increased 15% from the previous year. Response rates across all events were overwhelming. Hundreds of thousands of dollars were saved on signage as the logo was purposely created as a brand progression so that older materials could be exhausted and still hold some brand equity.

 Rebranding